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50 LIFE HACKS
FOR A MILLENNIAL

PREMIUM [pree-mee-uh m] (noun) Definition: An active, curious, exceptionally young-at-heart person over 60 who is into style, ideas and cultivates innovation and personal evolution at all levels.
Synonym: a connoisseur of experience

INTRODUCTION TO GURFEIN & TOBIN

Gurfein & Tobin? Really? I need this? I need this like a hole in my heart pacer! But actually, I need this, and you need this, because it is the best online place to be with people who are sick of being seniors and know that we are Premiums! Gurfein's Vlogs and Tobin's Blogs are keeping in the treasured history of greats like Rowan & Martin (or, perhaps Cheech and Chong). We've actually built this site for ourselves but you are welcome to hang with us. We plan to have a great time (with a little meaning sprinkled in here and there). Plus there isn't a single product on our site that we wouldn't personally try to sell you, er, I mean that we wouldn't personally want to own ourselves. So jump in and have a great brain swim.

AUG 1ST

Premium Fitness:“It’s All in the Mind, my Friend. It’s All in the Mind” At 14,000 feet (4250 meters), we’re six climbers from five different countries, clustered around a stove, barely burning yak dung. We’re talking trash, telling tall tales, and whining about the shortage of yak shit – proving that these three words, “misery loves company” contain more practical sense than the sum total of all the inexplicable, philosophical gobbledy...



AUG 1ST

GURFEIN’S VLOG: PREMIUM FITNESS

Yea, so I do walk by the basketball court and think to myself, “WTF! I used to be able to slam dunk!” (Okay, with a running start, but still!) Now I don’t think I could touch the bottom of the net without pulling out my back. However, if I’m not in good shape, I have only myself to blame. So I took it seriously and did something, but not B-Ball. Moving into your Premium years is like shifting gears in a car (for those of us that remember that). It requires new thinking regarding the best...



JULY 25TH

The Art of Premium Happiness Premium: An active, curious, exceptionally young-at-heart person over 60 who is into style, ideas, and cultivates innovation and Personal evolution at all levels. Forgive me, but I have to start with some assumptions about you. I do this  despite a stern warning I received as a young army recruit in the summer of 1966 that “assumptions are the mother of all f**k ups.” ...



JULY 25TH

GURFEIN’S VLOG: THE ART OF PREMIUM HAPPINESS

How often do we confuse happiness with pleasure? It’s not to say that happiness isn’t a pleasure, but not every pleasure brings us real happiness either. Perhaps knowing the difference between the two could be a road that leads to true happiness.



JULY 18TH

Dorrie Jacobson is my kind of Premium, an 83-year-old, sexy grandma, model, and Instagram style guru with a take-no-prisoners attitude. Dressed in tight orange pants with matching blouse, stilettos, and nails, and carrying a fiery yellow bag, our Octogenarian style Queen just doesn’t give a s**t. “This business of being age appropriate is ridiculous. Get out there and break the rules.” Yeah, Dorrie! Dorrie, you’re...



JULY 18TH

GURFEIN'S VLOG: ON THE AGELESS STYLE OF BEING YOURSELF

Is beauty or style for that matter, really in the eye of the beholder? Is your eyesight today as good as it was 40+ years ago? (As in pre cataracts and more?) Actually I would say Premium’s eyesight is even better than ever because we don’t just see with our eyes anymore. We see with our eyes powered by a brain that has been around the block more than a dozen times. It makes us much more critical and less available to be taken for a ride to the cash registers of Corporate Fashion. Premium is...